Business process management solutions for the future

With the new technologies, there are some new challenges that the companies need to work with. BPM is an adaptive management approach, developed in order to systematize and facilitate complex individual business processes, inside and outside the organizations. We must consider that BPM is a practice that aims to generate value for customers, coordinating processes, also always considering the organization and the relationships with all the different areas and outside parties as a whole, that’s why we think that the Business process management solutions are here today.

BPM aims to improve processes

When we talk about improving processes, from heinsohn we do not limit ourselves to the simple fact of performing them correctly. For example, automating a process is not optimizing the process itself, but the way it is performed, reducing the number of human interactions for that process to be completed, and BPM goes far beyond this.

Business process management solutions provide an integral view of the company but it can also focus on specific departments, activities and tasks.

It is important to optimize the individual process, however, it is important to emphasize that every process is part of a system that must be considered as a whole to generate good results throughout the organization.

what you should know

In short, it is important to highlight which aspects are not part of the BPM process:

  • BPM is not a product

  • BPM is not a market segment

  • BPM is not something that an application can do.

  • BPM is not just an action that improves the business.

What is the difference between BPM, BPMN and BPMS?

In the BPM discipline, other related terms arise, but with different meanings.

As we have seen, BPM is Business Process Management that allows systematizing and facilitating the organization’s processes through several stages.

BPMN, Business Process Modeling and Notation, is the Business Process Model and Notation. It is a set of symbols that represents the company’s processes flows in a standardized way to facilitate their understanding.

On the other hand, there is the BPMS, which stands for Business Process Management Suite (or System), which is nothing more than a software that facilitates the implementation of BPM practices in all its stages, mapping, automating, executing and monitoring the company’s processes.

What is the role of BPM in your organization?

Business process management plays a fundamental role in every area of the company. Below, we will see its main effects.


There is no doubt that there are many documents and activities that pass through the financial division of a company: budgets for approval, purchase orders, salaries, etc.

Due to the variety of processes, there is always something to optimize in this area. By introducing the business process management solutions in the department, you can count on a significant improvement very quickly:

  • It is possible to automate invoices.

  • Assignment of responsibilities is facilitated.

  • Workflows are customized for each scenario.

  • Managers can approve requests through automatic notifications.

  • Decision-making is optimized through easy access to information.

  • Compliance is easier to maintain and audits are much simpler.

  • Organization is improved by eliminating the storage of paper documents.

Human Resources

Generally, the employee hiring process is one of the most manual processes available today. 

However, BPM can streamline these and other HR processes:

  • The repetitive process of employee onboarding can be automated.

  • Documents can be digitized and archived in the cloud.

  • Credentials for new employees, as well as other onboarding steps, can be generated automatically.

  • Teams can be notified of the arrival of new employees automatically.

  • Training of new employees can be managed so that it is carried out in a timely manner.


BPM can improve the relationship with customers with the help of data and measure each of the actions for constant monitoring. In this way, various aspects of the industry can be improved:

  • Customer information is stored in the cloud.

  • Managing many customers becomes easier.

  • The Marketing and Sales team can be more easily integrated, improving results.

  • Communication with customers can be automated through email and other channels.

  • Personalization with data received from the sales department becomes easier.


If there is an exchange of information between Marketing and Sales, it is possible to further optimize the strategies of both departments. In this way, the sales cycle is simplified and generates better results:

  • Invoice management can be automated, improving the customer experience.

  • Customers can be notified of each step of the status of a purchase.

  • Sales more easily exchanges information with marketing.

  • Automating quotes streamlines the sales process.

  • Paper document storage can be eliminated.

  • Integration with accounts receivable also streamlines processes.

These are just a few of the effects of BPM on the various sectors of a company. However, the integration of processes is one of the great advantages for the optimization of all operations of the organization.

Change and complexity are synonymous in the pharmaceutical industry. Heinsohn solves these problems with surprising simplicity, making change management easy, while encouraging collaboration and innovation. 

Heinsohn’s Business process management solutions in the pharmaceutical offering allows you to automate critical processes, consolidating them into one hub; store your  knowledge base and business data, and empower your teams  to engage and collaborate with each other, business processes and  assets like never before.

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